Most Internet readers don’t make it past the first paragraph of your article, so we’ll keep this nice and short. Jim Haynes provided tips for the iWriting future, an inevitable world where the PR industry is learning how to interactively stay one step ahead. Haynes shared tips that included using bullet form, having less copy and making the page easily accessible. One key point he made was to know your audience. He also recommended checking your work on Macs and PCs to make sure the finished product is compatible with both.
Sarah Beth Turner
PRSSA President
University of Arkansas
Filed under: 2008 Southwest District Conference, PRSA, new media | Tagged: PRSSA, Writing for the Web
