We have added an additional speaker to Friday’s agenda – Ed Schipul, CEO of Schipul – The Web Marketing Company, will speak from 8:30 to 9:30 a.m. in Salon C at The Peabody.
Ed will address “Social Media Optimization: Putting the Relations Back in PR.” He’ll touch on where to start with social media and how to gain much-needed internal support for your efforts. His “Four Pillars of Social Media Success” are designed to help online communicators find their true social media purpose and identify the employees within their organization to make their efforts a sustainable and powerful part of their PR strategy. Visit http://www.nxtpr.org/details.cfm?Sec=Speakers to read up on Ed.
Filed under: 2008 Southwest District Conference, PRSA, professional development | Tagged: Ed Schipul, Schipul – The Web Marketing Company
Thanks for the blog post.
This talk for PRSA SW District is completely new from the ground up! To highlight the power of social media, I am working on a comparison and contrast between a 1920’s PR campaign and how the same campaign might unfold in 2008 using social media. Having read a ton of PR history, I am both excited and hopeful to present this one!